“A thing of beauty is a joy forever,” wrote John Keats. He should have seen Shlomit Ofir’s jewelery. As delicate as breath, as beautiful and as precious as nature, from where she takes her influences, her collections of gold and silver necklaces, bracelets, earrings and hair accessories are objects of pure desire.
Shlomit, a younger designer who works and lives in Tel Aviv, sells her jewelery online through Etsy and through selected stores in Israel. She told us: “I have a degree in Industrial Design, but in the past few years I began designing my own line of jewelry and accessories. I basically started doing it as a hobby, but quickly people were interested in buying and as the demand grew I started making more items, slowly developing my own unique style. Last year I opened my studio and shop in Tel Aviv, where I display the jewelry designs and where I manufacture the jewelry with the help of 6 wonderful girls who work with me. My line is distributed to shops all over the country and abroad, and to customers through my shop on Etsy.com.”
A quick glance through Shlomit’s catalogue shows her influences. “I find inspiration in almost everything around me, and I try to find beauty in normal everyday things,” she says, “Especially I am inspired by the beauty of nature and by motifs from past decades, trying to give them an updated, modern twist”.
She is about to launch a new line of clothing, featuring dreamy, fun summery dresses, complementing the delicate jewelery. The new range, Details, will also be available on Etsy. Shlomit says: “Designing clothes is something which I wanted to do for years. It’s just a coincidence I started designing jewelry and not something else, as I am drawn to many fields of design. This year, after my jewelry business become bigger and more successful, I found the courage to try and expand in more fields. My line of dresses also reflects my aesthetic point of view, and the name “DETAILS” was chosen since I put extra thought to the small details that make the difference, whether it’s and addition of lace, or buttons or unique trimmings.
“I believe that if you are a designer at heart, there is no field of design you can’t touch. I always try to make the world around me pretty for me and for others, and I am happy to make jewelry that is unique and stylish yet affordable.”
All of Shlomit’s jewelery is very reasonably priced, but if you want to try your luck on Facebook, Shlomit Ofir Designs gives away a piece of jewelery to a very lucky person every week.
http://www.etsy.com/shop/shlomitofir
http://www.etsy.com/shop/shlomitofirdetails
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